Strategic Immersion and Naming
In the Mozaik project, we conducted a naming workshop to define the brand name based on market research and strategic differentiation. This stage was essential to create a strong concept aligned with the desired purpose and positioning.
Branding and Marketplace Prototyping
Based on the validated concept, we developed Mozaik’s entire visual identity and brand positioning. To consolidate this proposal, we designed a prototype for a digital marketplace with user-centered design, intuitive usability, and functional architecture.
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