Banco ABC aimed to reorganize the entire website structure, clearly mapping the various financial products and services offered. To achieve this, we conducted a complete Discovery process, including market research, benchmark analysis, and interviews with stakeholders and corporate clients, ensuring decisions were based on real data and aligned with audience needs.
The technical phase involved high-fidelity prototyping of all pages and main flows, based on the material consolidated during the Discovery stage. Each screen was designed to provide practical usability for both Banco ABC teams and different client profiles, optimizing navigation and strengthening institutional communication.
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