To expand its presence in the global market, Weexpass underwent a strategic rebranding, becoming Applause. This name change strengthened the brand’s international positioning, making it more competitive, attractive to investors, and aligned with digital innovation trends.
For the Applause project, we carried out a complete redesign of the web platform and mobile application, prioritizing usability, performance, and user experience. We complemented this delivery with digital marketing materials for social media and the visual design of an event booth, ensuring a consistent visual identity across all communication channels.
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