To make this happen, we carried out an intensive research phase, detailed planning, simulations, and adjustments. The event featured 4 simultaneous rooms, each hosting 30 Electrolux leaders in 4 rounds of immersion.
The activities were carefully designed to foster collaboration, co-creation, brand strengthening, a customer-centered vision, and the application of design thinking tools, transforming concepts into practical actions.
The result was a dynamic, interactive, and engaging environment that inspired strategic reflections and aligned leadership around clear action plans for the year. The Kick Off Meeting 2025 was established as a milestone to renew the team’s energy and drive a culture of innovation, customer proximity, and cross-functional collaboration.
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